Copywriter, Designer & Content Creator.

What I do




Copywriting
Good copy will encapsulate your brand’s voice and its values to create a mood, stir emotion and most importantly, forge a connection with your audience. It goes beyond selling a product, to sharing a vision.
A lot of companies promise that they've "got you covered" with "quality you can trust", but are they talking about a toilet brush or life insurance? And, do you even care?
Design
Design is the application of a visual language to communicate values and ideas, often powered by caffeine and a tech-neck.
I specialise in design for online learning courses; supplementing information to make if more engaging, accessible and memorable.
My experience over the years includes desktop publishing (digital and print), social media and website assets, UX, and clothing and merchandise collections.
Content Creation
By sharing authentic stories, a brand's message becomes a real, liveable experience.
This is where I can blend my copywriting, photography, and design skills to best bring a brand to life.
Strategy
This is a deep dive into your brand values, traits and tone of voice. We'll establish who your target audience is, the unique value your provide to them, and how to engage with them authentically.

Devin Paisley
Woodstock Moto Co

Carine Joubert
MasterStart

Paula Wallace-Pickering
gold-youth
FAQs
What are your rates?
Since each project is unique and serves a specific purpose, I charge on a project basis instead of using hourly rates. Costs depend on the scope of work and value of the finished product, not how long it takes to complete.
Will you design a logo for my comapny?
In short... Nope!
My graphic design work focuses on eLearning, desktop publishing, content creation, and marketing materials for companies with existing branding. I'm happy to develop a strategy that will inform your logo design, or point you in the direction of a talented brand designer!
What’s your process?
1. Learning. My first step is to understand your company, the market it operates in, and your target audience. What is the the real problem we’re trying to solve? This phase usually consists of a comprehensive questionnaire sent to clients, making use of all existing brand resources, and defining project outcomes.
2. Planning. I conceptualise ideas and ensure they align with the greater business strategy and meet the outcomes defined during research.
3. Execution. This is where the story comes to life in written or visual form (or both).